Martha Stewart partners with Canopy Growth to develop CBD products

Martha Stewart teams up with world’s biggest cannabis company

Martha Stewart teams up with world’s biggest cannabis company

FBN's Ashley Webster on Martha Stewart's new partnership with Canopy Growth to develop a line of CBD products.

Canopy said it will benefit from Stewart's decades of experience marketing consumer products. Sequential Brands Group, a consumer brands company that works with Stewart will also play a role in the partnership, Canopy Growth said in a press release. Snoop has either influenced Stewart a fair bit or she's just one of many rich people who have gotten savvy to how lucrative the marijuana business is, because she's finally throwing her hat in the ring (or bowl?).

Canada's huge marijuana producer Canopy Growth has recruited the lifestyle guru Martha Stewart as an adviser to help develop a line of new cannabis-based products for humans and animals, the company announced on Thursday.

Terms of the advisory deal were not disclosed and the company did not provide further details on what kind of products it plans to develop or when they will be released.

Recently, Canopy Growth announced it's entering the USA hemp market.

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The 2018 U.S. Farm Bill, passed in December, opened the door for legal hemp-derived CBD to be produced, but only under certain circumstances.

The company says it will invest between $100 and $150 million in a hemp industrial park in New York State with an intended goal of being the Company's first hemp facility in the United States.

This isn't the first time Stewart has dabbled in the world of cannabis.

Stewart, a '90s icon who became a household name through her cooking and lifestyle shows, co-hosts a show with rapper Snoop Dogg, who made headlines past year for smoking pot in front of the White House. But the Food and Drug Administration has said any CBD product marketed as having therapeutic benefits must be approved for its intended use before it's introduced into interstate commerce.

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