Samsung users in the US moving to Google Pixel, OnePlus: Counterpoint Research

The success of the Google Pixel 3 and One Plus 6T is bad news for Samsung

The success of the Google Pixel 3 and One Plus 6T is bad news for Samsung

Overall, more than one-third of Pixel 3 and OnePlus 6T buyers in the fourth quarter of 2018 switched from a Samsung device. "Google invested a variety of advertising cash throughout Q4 2018 leading to strong sales of the Google Pixel 3 lineup".

Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsung in the U.S. as over one-third of users who bought the Pixel 3 and the OnePlus 6T during the fourth quarter (Q4) of 2018 previously owned Samsung, said a new report by Counterpoint Research.

Counterpoint Research research director Jeff Fieldhack says Google's latest Pixel range has been able to disturb the premium space at Verizon, despite targeting iOS users. "Over 80 percent of [Pixel 3] volumes are coming from its Android partners".

Judging from Google's advertising methods, design choices, and feature efforts when it comes to the Google Pixel 3 and Pixel 3 XL, it's pretty clear the company is trying to entice iPhone users over to Android. Apart from this, the report further adds that 14 per cent of Pixel 3 buyers and 15 per cent of OnePlus 6T buyers previously owned Motorola and LG smartphones respectively.

Regarding the OnePlus 6T, research analyst Maurice Klaehne said: "The OnePlus brand has been a great disrupter in the industry and is a well-known brand for many tech enthusiasts".

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The OnePlus 6T is the cheaper of the two handsets, starting at just £529 and is certainly one of the best value smartphones you can get your hands on. Which leads us to this next point.

"In addition, over 70% of previous Apple users had an iPhone 7, iPhone 6, or older".

Samsung customers were also prevalent in the statistics provided for the OnePlus 6T.

"Both the Pixel and 6T devices show that there is room to innovate in the market".

However, according to Counterpoint Research, the number of consumers who are leaving Apple for Google pales in comparison to the number of users leaving Samsung for Google. "With 5G at our doorstep, there are additional opportunities to stand out in the market and make a compelling value offering for consumers".

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