Energizer Has Very Much Failed To Crowdfund Their Enormously Thicc Phone

Image Raymond Wong  Mashable

Image Raymond Wong Mashable

You may remember that back in February at MWC 2019 in Barcelona, Energizer unveiled a boatload of phones. This is a totally different level of smartphone longevity compared with devices like the Galaxy S10+ with a 4,100mAh battery and the iPhone XS Max with its 3,174mAh cell.

It's unclear at this stage whether they will try again, resort to a more traditional funding model, or hit the drawing board and maybe try and find a middle ground between decent battery life and brick-sized device.

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The Energizer phone - which was developed in partnership with Avenir Telecom received $15,005 - around R215,000 - of its set goal of $1.2 million (around R17 million) from 11 backers, despite widespread press coverage of the device. The company hoped to crowdfund the P18K "Pro" as the world's longest lasting smartphone, but sadly the campaign fell short of a staggering 99%. The Verge was the first to spot the news the the campaign had failed. In any case, the campaign was still far from successful and raised just 1% of its end goal. Hiding behind that clunky name was a phone with a huge 18,000 mAh battery.

While a phone that can go days without charging is a compelling prospect, it seems the P18K's massive size wasn't as appealing.

Despite some pretty intriguing and novel features, like the dual-sensor pop-up camera and the massive battery, we just couldn't see anyone choosing to spend their money on the Energizer Power Max P18K Pop, especially when other great phones exist for the same price. I wouldn't want to use it though, and apparently, nor would anybody else.

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