YouTuber Felix Kjellberg pulls plug on ‘Subscribe to PewDiePie’ movement



"When you have 90 million people riled up about something, you're bound to get a few degenerates", he said, in reference to the meme's move into nationalistic territory earlier this year.

In an nearly four minute-long video posted on April 28, PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, explained how Subscribe to PewDiePie started as a movement for fans to rally others to keep him as the most subscribed YouTuber of all time.

The video largely references the YouTuber's changed stance on the meme, noting in particular the mass shooting of two mosques in New Zealand where the attacker livestreamed the killing of 50 people after announcing "Subscribe to Pewdiepie" before opening fire.

PewDiePie, who now has 95 million YouTube subscribers, also condemned another "Subscribe to PewDiePie" stunt, in which a WWII memorial was defaced with graffiti.

"I didn't want hateful acts to overpower all these unbelievable things people were doing, cool and positive things", he said.

PewDiePie tweeted his shock at the time, writing, "Just heard news of the devastating reports from New Zealand Christchurch". In the Ending the Subscribe to Pewdiepie Meme video, he revealed how the incident has affected him.

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"To have my name associated with something so unspeakably vile has affected me in more ways than I might have shown", he said.

Explaining why it took him this long to address the situation in a video, he said: "I just didn't want to address it right away, and I didn't want to give the terrorist any more attention".

"This negative rhetoric is something I don't agree with at all, and I want it to stop".

The "Subscribe to PewDiePie" meme was supposed to be over, but does a sign from above suggest otherwise? Even so, he didn't want "hateful acts" to overwhelm the "amazing things" done in his name.

The battle over a top YouTuber's name is taking to the sky - literally: A plane flew over lower Manhattan on Monday morning carrying a banner that read "Subscribe to PewDiePie".

PewDiePie, though, has a history of anti-Semitic and racist comments on his vlog, including his inclusion of anti-Jew themes and imagery in nine of his videos, his frequent sexist comments, and his uttering of the N-word during a live stream.

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