Apple expected to kill off iTunes

Apple Is Reportedly Dragging iTunes To The Trash Can After 18 Years

Apple Is Reportedly Dragging iTunes To The Trash Can After 18 Years

We've already reported on the end of iTunes, and how the tech juggernaut is developing a trio of apps - Music, TV, and Podcasts - to replace it.

First introduced in 2001 at the Macworld Expo and released two years later, iTunes quickly gathered steam to become users' preferred platform upon which they could listen to and watch multimedia as well as manage their Apple devices.

According to Bloomberg, Apple will make the announcement at its annual developer conference in California on Monday.

The development has been rumoured for years as subscription-style streaming services like Spotify, Amazon Music and Apple's own Apple Music have gone from strength to strength with music downloading.

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But the scrapping of iTunes' brand symbolizes a lot, too. That's crucial for Apple's future, as the company combats sluggish phone sales with aggressive growth in its services division.

The conference is expected to be light on hardware, and there likely won't be a new generation of iPhones or Apple Watches announced, but Bloomberg say that there is likely to be talk of expansion into "growth areas such as augmented reality and personal health-care management". The Apple TV app was recently made available in India on iOS 12.3, MacOS 10.14.5, and watchOS 5.2.1.

According to the screenshots, the Music app in macOS 10.15 will be able to sync to a user's iPhone, iPad and iPod, much like iTunes, with the devices appearing in the sidebar.

The iTunes store transformed the music business since its launch in 2003 and kick-started the digital commerce revolution.

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