Epic CEO Tim Sweeney says exclusives "ultimately benefit gamers"

Epic CEO Tim Sweeney says exclusives

Epic CEO Tim Sweeney says exclusives "ultimately benefit gamers"

Epic Games' outspoken founder, Tim Sweeney, has explained why the company is courting developers to release games exclusively on the Epic Store.

In a series of tweets, the industry veteran outlined why exclusives are necessary, even if they're unpopular.

After initially tweeting earlier this month (above) praising GOG Galaxy, GOG's attempt to build a launcher that worked across all major digital shopfronts on PC, Sweeney was met with a number of questions from fans, majority wondering why he was so supportive of a rival store's efforts.

"We don't see backlash when console manufacturers create games that are just for their hardware, and buying a system for a game is obviously a much more onerous requirement".

This particular question caused Tim Sweeney to take the time to respond to it and explain their overall strategy behind the exclusivity model.

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"This question gets to the core of Epic's strategy for competing with dominant storefronts".

Sweeney added that while independent stores have done great work over the years, none of them, apart from big publishers such as EA, Activision, and Ubisoft, have managed to reach 5 percent of Steam's scale.

This may not be the most optimal solution for gamers resistant to change, or those who prefer Steam to the Epic Games Store, but it does appear that Sweeney and company believe this is a viable option to better the industry as a whole. Almost all have more features than Epic; and the ability to discount games is limited by various external pressures. This is a disastrous situation for developers and publishers alike, so I believe the strategy of exclusives is proportionate to the problem.

In April, Sweeney claimed the Epic Games Store would stop with the exclusives if Steam adopted its revenue model (Epic's split is 88%/12% in favor of developers, Steam's is 70/30).

All of the above ultimately benefits gamers. "Of course, there are LOTS of challenges along the way, and Epic is fully committed to solving all problems that arise for gamers are for our partners as the Epic Games store grows". The popular explanation for Epic's exclusive-nabbing policy so far has been "exclusives = more users of our store = more money", and it's popular because that's pretty basic (and believable) economics. Do you agree with his reasoning?

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