Samsung is bringing AMD graphics technology to its smartphones

Samsung is bringing AMD graphics technology to its smartphones

Samsung is bringing AMD graphics technology to its smartphones

AMD for many years has been focused on pushing Radeon graphics every way possible.

AMD announced that Samsung will leverage its RDNA graphics architecture for "ultra low power, high performance mobile graphics", and the partnership is particularly significant because it marks AMD's reentry into the mobile space. AMD has struggled for dominance in PC graphics where its longtime rival Nvidia has found much success, so AMD adopted the semi-custom strategy in the early 2010s, where AMD would sell custom made compute and graphics products to partners. No financial details have been disclosed and it's not explained what the "custom graphics IP" that Samsung will be getting from AMD entails. What this IP means is a bit unclear from the press release, but we have some strong pointers on what it might be. In return, Samsung will pay AMD the appropriate licensing fees and royalties for it. ARM and PowerVR are the incumbents here. Unless the deal was signed years ago and only publicly announced today, it would signify that the IP being talked about now is a patent-deal, rather than new architectural IP from AMD that Samsung would integrate in their own designs.

As part of the deal Samsung will license AMD graphics IP and will focus on advanced graphics technologies and solutions with a particular focus on mobile.

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"Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market", said Dr. Lisa Su, AMD president and CEO. AMD is selling Samsung access to its graphical architecture like with semi-custom; the big difference is that Samsung themselves will be making the processors, unlike AMD with semi-custom products, since Samsung is also one of the world's leading foundry companies.

We probably won't see the results of this partnership on the market for a couple years. Nevertheless, there are interesting times ahead.

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