Disney To Offer Disney+, ESPN+, And Hulu Bundle


Disney unveiled the plan for the bundle of three services with its fiscal Q3 earnings report, which also provided evidence of how much the company is betting on its D2C play. Disney blamed the proceeds missed on the ongoing incorporation of Fox's entertainment possessions, which it attained in a $71 Billion deal that ended in March. The revenue posted was $20.25 Billion versus $21.47 Billion expected.

Disney shares fell more than 3% in after-hours trading, to around $137.

Disney plans to make use of all the marketing muscle it can muster, which, given its ownership of parks, hotels and multiple worldwide networks is considerable. Disney is trying to become less dependent on cable channels like ESPN, which are in decline because of cord-cutting, and move into the rapidly growing realm of online video, a direct-to-consumer business defined by Netflix. The Hulu offering in the bundle will include commercials.

Disney Plus is to arrive in November and feature movies and shows from Disney, Pixar, the "Star Wars" franchise, National Geographic and Marvel.

Still, at $13, the Disney+, ESPN+, and Hulu bundle remains competitive with other stand-alone streaming services.

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Disney is set to aggressively take on Netflix with the announcement of a bundle that many viewers will surely consider too good to pass up.

Building these streaming platforms is tremendously expensive. The Mouse House reported a negative operating loss impact of US$400 million from its investment in direct-to-consumer, and the direct-to-consumer and worldwide business segment is expected to generate an eye-watering operating loss of US$900 million in the fourth quarter, up from US$560 million a year ago.

"We've always believed there's plenty of room for both of us to thrive in this marketplace", Iger said.

Thankfully, if you want all three, Disney is going to make it easy for you.

All eyes are on Disney+, though, about which Iger spoke quite a bit during the conference, considering the service as "the most important product the company has launched in my tenure".

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