Facebook Now Allowing Users To Remove Tracker For Advertisements

Facebook Now Allowing Users To Remove Tracker For Advertisements

Facebook Now Allowing Users To Remove Tracker For Advertisements

After a year in the works, Facebook is rolling out a new tool called "off-Facebook activity", a feature to block data gathering.

Facebook said on Tuesday it was tweaking its policies to allow users to see and control the data that the social network gathers from their browsing habits on other websites and apps.

Watch Euronews' Rosie Wright's report on the feature in the video player above.

You can deactivate "Off-Facebook Activity", preventing this tracking happening in future. This means Facebook can't use your browsing data to send you individually targeted ads, but can still use it to get a broader picture of users' interests.

The feature, which is now available in Ireland, Spain and South Korea, is found in the mobile app's settings under the heading "Off-Facebook Activity".

"Once we roll out this update, you'll be able to see information about the apps and websites you've interacted with, and you'll be able to clear this information from your account".

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With Off-Facebook Activity, users can choose to either continue seeing said information, disconnect the information from their account, or simply choose to disconnect the Off-Facebook Activity feature from their account altogether.

Facebook has been under fire over data privacy after it was revealed in 2018 that the technology company had improperly shared 87 million users' information with political consulting firm Cambridge Analytica.

But user privacy is also a double-edged sword that has hit back against the social media giant too; last month, the company was fined US$5 billion (~RM20.89 billion) in a privacy settlement with the US Federal Trade Commission due to privacy violations.

It was the largest penalty ever imposed on a company for violating consumer privacy, the FTC said.

There is an option labelled "Clear history", but this will only disconnect the connected data from your account.

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