Millie Bobby Brown Is Launching a Beauty Brand, and Everything Is Purple

Millie Bobby Brown

Millie Bobby Brown

Dropping the news on her Instagram, Millie Bobby Brown said that she's been working for the last two years to get everything locked and loaded for the release, which she calls the "love of her life", and is wrapped in a lilac purple - MBB's fave shade.

Is there anything Millie Bobby Brown can't do?

In the video announcement, Florence by Mills is clearly marketing the brand to Gen Z as the ideal beauty starter kit for teens.

As per Hypebae, the Florence By Mills range will be stocked in U.S. stores like Ulta Beauty and Boots, and you'll be able to cop it through the online store too.

The brand, which is named for Brown's great-grandmother Florence, will be sold direct-to-consumer on its own e-commerce site, as well as at Ulta Beauty and Boots.

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In the video Millie posted for the brand, she gushed, "Every young person deserves to have a good start with their skin. Some of those were anti-aging, and I was 10 years old".

Speaking to WWD, Brown explained the brand's name and stated that Florence by Mills will include the kind of skin products she's come to love over the years, such as Light Skin Tint, Eye Gel Pads, and more. I've had special effects on my face, blood, all different types of foundation ... "I wanted it to be easy to get, fun to use, and still useful but also playing that sophisticated teenager as well". The brand is cruelty-free, PETA-certified, and vegan, with prices ranging from $10 to $34.

"I guess I could never find anything that I liked to put on my face and it felt good".

"I'd take off my makeup and boom, another pimple would appear", she said.

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