New Ofcom research on how people use their mobile phones — Mobile Matters

New Ofcom research on how people use their mobile phones — Mobile Matters

New Ofcom research on how people use their mobile phones — Mobile Matters

Of those who did pick up the phone, nearly two-thirds ended the call in less than 90 seconds.

Young people often prefer messaging services over voice calls, the regulator has noted, and services such as WhatsApp and Facebook Messenger are becoming increasingly popular alternatives to voice calls. Edinburgh residents made the fifth longest calls at four minutes and four seconds - just a few seconds behind Leeds and Birmingham which were in third and fourth place respectively.

Liverpudlians came top, spending nearly seven minutes on the average call - more than 40 per cent longer than Londoners, who came second; and twice as long as people in Bradford, who had the shortest conversations.

A quarter of mobile mobile telephone users produce lower than 5 favorite calls a month, while six per cent produce none the least bit, most up-to-date Ofcom figures grasp published. In Bradford you'll take a speedy three minutes and 15 seconds.

The new research shows that United Kingdom mobile users spend most of their time online connected to Wi-Fi (69%), rather than using 3G or 4G, which is likely to be a reflection of the fact that we all spend most of our time at home or in an office where WiFi is likely to be the default way of connecting to the internet (helping to preserve precious data allowances).

It's partly thanks to this that 60% of users consume one gigabyte of data every month, the regulator said.

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"As expected, given our data on the time spent on different networks, average data use on WiFi was much higher than on mobile technologies. Despite all the developments to mobile and internet connectivity, there are still areas in the United Kingdom where people are unable to access the network on their phone, and others unable to get a workable Wifi connection".

When people are using their mobile data, they are mainly connected to 4G - for 82 per cent of the time.

Mobile data use peaks between 5pm and 6pm, when rush-hour commuters tend to catch up with news and social media, the study found.

"People may also do their more data-heavy mobile activities on WiFi due to their limited mobile data allowance, or lack of information on how much data certain activities use", the report said.

"So people can take several practical steps to boost their reception and stay connected".

We strongly suspect that mobile broadband data usage will now increase at a more rapid pace, which is down to the launch of both ultrafast 5G networks and the fact that O2, Vodafone and EE have all now launched unlimited data plans of their own.

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