Apple еx-employee’s "App Store Confidential" book strikes a nerve with Apple

Apple еx-employee’s

Apple еx-employee’s "App Store Confidential" book strikes a nerve with Apple

Apple believes that this is a violation of his contract, and has immediately sent a letter to Sadowski and the book's distributor, Murmann Verlag, to stop the distribution of both physical and digital copies of the book, in addition to demanding the destruction of the physical volumes produced to date.

Apple is reported to have taken legal action against the former manager of its German App Store business, over his publication of a new book that could contain "business secrets" that are of "considerable economic value".

It then embarks on a chatty account of how Sadowski landed a job in 2010 at Apple to market its iTunes music service, before moving to become head of the App Store for Germany, Austria and Switzerland, a role he held from 2014 until he left the company. In a post on German magazine Startup Valley's website, the book is described as being influenced by Sadowski's vast experience in managing the App Store, offering expert tips on how to succeed on its competitive scene.

Business secrets or bad publicity?

Sadowski is however reportedly not planning to cooperate.

He said in an interview with Der Spiegel that he thinks the book will benefit Apple more than harm it and he's surprised by his company's response to his book. The name of the book suggests its author will be sharing information that is not publicly available, regarding the App Store.

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Still Sadowski is promoting his book on social media.

However, Sadowski has denied disclosing business secrets in his book and says he sent Apple a manuscript of the book before publishing. He now works as an independent coach and advisor for companies who are looking to launch iOS applications, Apple Insider noted.

In a statement, Apple said that it has "long supported a free press and supports authors of all kinds" but Sadowski violated employee agreements that should be "applied equally and fairly to all employees". How did I get to Apple and what did I do before?

Apple said that Sadowski violated his working relationship with Apple in writing that book, leading the company to terminate his employment.

It declined further comment on the circumstances of Sadowski's departure.

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