PlayStation 5's Rumored Launch Price Revealed

Sony PS5 Play Station 5

Sony PS5 Play Station 5

In terms of build cost, it is estimated that the PS5 costs $450 per unit to make, so depending on what Microsoft does with Xbox Series X pricing, Sony could opt for a reduced $50 profit margin over build cost.

Though Sony has yet to announce an official release date or price point for the upcoming console, the company has targeted a late fall date in line with the November launch date of both the PlayStation 3 and PlayStation 4.

According to a new report from Bloomberg, the initial production run of the PS5 will lead to a "limited" quantity within the console's first year, a decision intimately connected to the projected price.

Bloomberg Intelligence analyst Matthew Kanterman also suggested that increasing component costs continue to push up the price required for Sony to break even on the console.

Sony has scaled back the number of PlayStation 5 units it plans to ship this fall, as COVID-19 shutdowns have added new complications to the company's promotional game plan.

Coronavirus: Lockdown in Wales extended by three weeks
On a day when the UK's coronavirus death roll reached 13,729 , Raab said the lockdown will only be lifted under five conditions. It would be the worst outcome not just for public health but the economy and the country as a whole", he said.

PlayStation 5 DualSense Controller: What do you think of it?PS5 Release Date Delayed?

Suppliers are already shipping PS5 components to assemblers, who are set to begin mass production for the console by June, Bloomberg noted. The PS5 is expected to be between £499/$499 and £549/$549. Either way, it seems that Sony has had to change up numerous PS5 marketing plans it had for this year, which at one time included "hundreds of consumer events" that now can not happen.

With employees at Sony also working from home now, it's created difficulties in meeting and approving business plans for the fiscal year, which could also be impacting the marketing roadmap leading to the PS5 release date.

The company only unveiled the DualSense controller a few days ago because it feared the device would leak, the report claims. The scarcity of components is reportedly making it hard for Sony to pin down a price for the PS5. But that's not necessarily a bad thing.

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