Netflix Will Start Automatically Canceling Inactive Accounts

Netflix Will Start Automatically Canceling Inactive Accounts

Netflix Will Start Automatically Canceling Inactive Accounts

Netflix will now cancel inactive accounts to help customers save money, in an unprecedented move for subscription-based offerings. If users don't confirm that they want to keep their Netflix subscription, it will be automatically cancelled.

The streaming service recorded more than 182 million subscribers by the end of March this year, being one of the greatest profiting companies during this COVID-19 pandemic period.

It often happens that you subscribe to a service, use it for a bit, and then eventually forget about it.

With over 183 million paid memberships across the world, this isn't going to financially affect Netflix in the least.

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"You know that sinking feeling when you realize you signed up for something but haven't used it in ages?" Most companies are happy to let subscribers continue paying even if they are no longer using the service. The company said that it has already factored these inactive "a few hundred thousand" accounts into its financial guidance. Netflix informed via a press release that it will send out emails or in-app notifications to all inactive account users starting this week, asking if they would like to keep their subscription active.

Affected account holders will receive a warning from Netflix in the form of an email before their accounts are deactivated. The streaming service will store the account's data like favourites, profiles, viewing preferences, account details, etc. for 10 months.

It's not truly over at this point, though, explains Eddy Wu of Netflix's product innovation team in a blog post.

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