Volkswagen apologizes, pulls Golf ad over racism outcry

Volkswagen's headquarters in Wolfsburg Germany.
Credit
Krisztian Bocsi  Bloomberg

Volkswagen's headquarters in Wolfsburg Germany. Credit Krisztian Bocsi Bloomberg

"Without question: the video is inappropriate and tasteless", Volkswagen confessed in a statement.

The video clip has been withdrawn but not before it was re-posted elsewhere on social media.

German carmaker Volkswagen has pulled one of its commercials after receiving heavy backlash from viewers who said the advertisement was racist.

According to CNN, the report showed a white hand pushing a black man away from a parked Volkswagen Golf, sending him to a restaurant called Petit Colon that translates to the Little Colonist from French.

German auto giant Volkswagen has apologized and set its corporate Twitter account to private on Wednesday after an outcry against a 10-second Instagram ad that was criticized as insensitive and racist by some members of the public. "And we apologize in particular to those who feel personally hurt by the racist content due to their own history". "Because we're horrified, too", it reads. The automaker added they don't "tolerate any form of racism, xenophobia or discrimination". The official relationship between the Nazi concentration camps and Volkswagen was cemented when the Fallersleben facility officially became a subcamp of the Neuengamme concentration camp. It is now the world's biggest automaker, delivering almost 11 million vehicles in 2019. Today, Volkswagen makes Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen cars. In light of that, Stackmann and Heitmüllerare say.

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"We are ashamed of it and can not explain [how it came about]", he said.

The company denied knowing the racist content of the ad, saying it was working urgently to find out "how something like this could happen", and there would be "consequences".

In 2013 there was controversy in the USA after the firm aired a Superbowl advert with the character of a white man from Minnesota, speaking with a Jamaican accent, exhorting colleagues to be more relaxed in their approach to life.

Last year, VW Chief Executive Officer Herbert Diess apologized for using a phrase that appeared to play on a slogan with right-wing connotations.

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