Microsoft is Closing Its Retail Stores for Good

Surface laptops sit on display ina Microsoft store in central in London in 2019

Surface laptops sit on display ina Microsoft store in central in London in 2019

The retail giant announced on Friday (June 26) that all of its stores will be closed down, shifting instead to online sales.

In a post on Linkedin, David Porter, corporate vice president, Microsoft store has listed three areas where the company aims to serve their customers.

"We will also offer consultations for small business and education customers and host trainings for our enterprise customers, and will continue to offer a range of community events and workshops", a Microsoft spokesperson said.

Going forward, Microsoft says it will "reimagine" existing facilities in London, New York City, Sydney, and Redmond to help serve its customers. The assessment mainly includes major assets written off and losses. The reason Apple Stores generate strong foot traffic is that people like and want to walk into them.

Much of that business continued online, Porter wrote, while stores have closed because of the pandemic.

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Born in Scottsdale, Arizona, on October 22, 2009, amid the heady jubilance of an Ashley Tisdale concert (apparently), the Microsoft Store spent its life yearning to achieve the slickness and ubiquity of its elder cousin, the Apple Store. Apple Inc. has reopened its retail sites only to shut more than 30 of them again as the virus resurges in some locations. "We will continue to invest in innovative digital solutions, including new services such as 1:1 video sales support". As someone who lived near a Microsoft Store for several years and visited on multiple occasions, I've got mixed feelings on this. "The Microsoft stores were essentially "showcase stores" and was a smart strategy at the time, as more consumers can demo software, Xbox/gaming and play around with new hardware components".

Microsoft's brick and mortar stores are becoming largely extinct as the company pivots even further into digital.

The company said it will shutter all 83 of its outlets globally, except four locations in the United States, the United Kingdom, and Australia, which will be reimagined as "experience centers".

The company didn't say if the move would result in lay-offs.

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