Huawei unseats Samsung in smartphone ranking

The Huawei P40 Pro has just had its price slashed

The Huawei P40 Pro has just had its price slashed

Industry tracker Canalys said Thursday the embattled firm, which is facing USA sanctions, shipped 55.8 million devices the April-June period - overtaking Samsung for the first time, which shifted 53.7 million units. China accounts for 70 percent of Huawei's smartphone sales. "The Memory Business saw robust demand for cloud applications related to remote working and online education as the impact from Covid-19 continued, while demand for mobile was relatively weak", Samsung Electronics said in a statement.

Huawei released its Mate 30 in the United Kingdom for £899 back in February - its first smartphone made without access to Google apps due to the U.S. ban.

"It will be hard for Huawei to maintain its lead in the long term", said analyst at Canalys Mo Jia.

In addition to unveiling the new Galaxy Note and a foldable phone on 5 August at the Galaxy Unpacked event, Samsung said it also plans to expand sales of mid-tier models.

Sanctions aimed at crippling Huawei are part of a broader global battle between the USA and China over technology and trade. With Google and most other foreign services banned in the country, all Chinese brands bundle their own app stores on all phones sold in China.

Despite the pandemic bringing smartphone sales to a grinding halt for at least a couple of months in many countries, Apple has managed to record quarterly revenue of $59.7 billion, an increase of 11 per cent from the year-ago quarter. Thanks to the good performance of about 60% of shipments in the Chinese market.

Huawei tops Samsung as the world's biggest smartphone seller
Its year-on-year results for the quarter represented a shrink of 30 per cent, while Huawei's unit sales only dipped by 5 per cent. Given that China was the first to end up with the COVID-19 mess, it has also been the first to see some short-term recovery.

"While risks remain due to persisting uncertainties from Covid-19 and growing competitions, the company will respond to reviving demand through flexible global supply chain management to ensure stable supply to customers", Samsung said.

Canalys estimate shipments in the global markets fell 27% year-on-year for Huawei, with Mainland China now accounting for 70% of the total.

'Strength in China alone will not be enough to sustain Huawei at the top once the global economy starts to recover'.

Huawei became the No. 1 vendor for the first time after shipping 55.8 million smartphones in the second quarter for a 20 percent market share. Samsung, on the other hand, came second with 53.7 million smartphone shipments. The company continues to struggle against mid-range competition from Chinese OEMs in many markets.

Huawei has shifted its focus to its home market in response to the ongoing USA crackdown on the company, which has included restricting its access to key American technology and software.

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