COVID-19: Luxury house Louis Vuitton to launch $1k face shield

Louis Vuitton is debuting a gold-studded face shield next month

Louis Vuitton is debuting a gold-studded face shield next month

Louis Vuitton has announced plans to release an LV Shield, a plastic face covering featuring the brand's trademark monogram LV pattern which can also be pushed upward to be worn as a hat.

In early April, Louis Vuitton repurposed its French factories to make non-surgical masks.

The coronavirus-fighting couture made to curb the exposure to potential contaminants is constructed with hard plastic that flips up like a visor, and is adorned with a monogrammed LV elastic head strap.

The company is gearing up to introduce a face shield in the market, one that would come at a price tag of £750 or a little over Rs. 70,000 in the Indian currency.

On top of that, it is light sensitive, which means the shield will transition from clear to dark depending on outdoor sunlight conditions.

Death toll in West Coast wildfires reaches 35, officials anxious about winds
More than 4,000 homes and other structures have been incinerated in California alone over the past three weeks. Officials have said more people are missing from other blazes, and the number of fatalities is likely to rise.

It didn't take long for face masks and PPE to become a fashion statement and status symbol when the virus became widespread in March.

Louis Vuitton is set to release a light-sensitive face shield on October 30 in select Louis Vuitton retailers worldwide, according to the brand. And Burberry in August said it would start selling $120 face masks in its plaid print, donating 20 per cent to coronavirus relief.

LV Shield has been priced at £750, or almost Rs. 70,000, and will be going on sale through the label's stores around the world starting October 30.

The Centers for Disease Control and Prevention does not now recommend the use of face shields as a substitute for masks, as it is not clear what level of protection they provide.

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