Jelly Belly Founder Offers Wonka-Like Treasure Hunt, Candy Factory Prize

Jelly Belly Jelly Beans

Jelly Belly Jelly Beans

David Klein, the man who came up with the name for Jelly Belly jelly beans, has a new riff on the classic golden ticket idea made famous by the book-turned-1971 musical fantasy movie "Willy Wonka and the Chocolate Factory". The gist is that there will be golden dog-tags on necklaces, the "tickets", hidden in every state in the US, and participants can pay $50 to receive a riddle for that state that will perhaps lead them to finding the golden ticket. The details are still fuzzy on when they'll receive a riddle, where in the state the gold ticket will be, and what shape the factory they could win is in.

Although Klein no longer owns the trademark for Jelly Belly, he told ABC News that he is giving away one of his "Candyman Kitchens" in Florida. Join a "golden ticket" hunt. As well, $5000 will be rewarded to each individual who finds a golden ticket. Jelly Beans are pictured waiting to be packaged on the assembly line at the Jelly Belly Factory in Fairfield, California on April 2, 2007.

Those who wish to participate will have to shell out a small fee to enter a hunt and access a clue to their state's hidden necklace.

Does this storyline sound familiar?

Those of you who had watched the classic film "Willy Wonka & the Chocolate Factory", you knew how the story works. Or simply the kid that will stay until the end of his tour of the factory. "This is the biggest response to anything we've ever done", he says.

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Klein explained some of the parameters of the contest Tuesday on "TMZ Live" where he also said that whoever wins the whole enchilada - one of his actual operating candy factories - will also get candy-making lessons in a university setting. plus, his own expertise in running the biz.

According to the contest rules, participants "will be looking for a Gold Ticket in the form of a necklace with a tag that includes a code you need to use to verify your find".

Playing isn't free - those who sign up need to pay nearly $50 to receive their state's "riddle" and a code to begin the game - but once you're in, you can search high and low, anywhere you like! The victor will also receive an "all-expenses paid trip and education to a candy-making university", which Klein said was located at University of Wisconsin-Madison.

So, are you ready for a treasure hunt?

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