Macy’s Thanksgiving Parade ‘re-imagined’ as television-only event this year

Macy's plans smaller but camera-ready Thanksgiving parade

Macy's plans smaller but camera-ready Thanksgiving parade

She added, "While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical objective - to bring joy into the hearts of millions across the nation".

This year, viewers will have to watch the city's iconic 94th annual Macy's Thanksgiving Day Parade from their television screens only, Macy's and the City of NY announced Monday. Instead of a live parade through the city, which draws massive crowds, it will be pre-taped to watch on TV and online on Thanksgiving.

Thousands of wide-eyed onlookers who typically line city streets around the traditional 2.5-mile parade route passing Macy's Herald Square store instead were advised to cheer the procession from their couches in front of their home television screen. Only about 25 percent of the usual number of participants will be on hand during filming.

"While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical objective - to bring joy into the hearts of millions across the nation", Tercero said in a statement.

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On a recent earnings call with analysts, Macy's CEO Jeff Gennette spoke about how the retailer still plans to move forward with tentpole events, but in a different way amid COVID-19. "They are re-inventing the event for this moment in history".

Macy's and the city previously worked to reinvent their iconic Fourth of July fireworks display over this past summer. "Following our successful, safe and innovative production of Macy's 4th of July Fireworks, it is our intention to similarly reimagine Macy's Thanksgiving Day Parade this November, "said Macy's in a statement".

The parade will air nationwide on NBC, Thursday, Nov. 26, 2020 from 9 a.m.to noon in all time zones.

De Blasio assured that people will still be able to feel "the spirit and joy" of the event that day both on television and online.

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