YouTube is launching a short-form video format to compete with TikTok

YouTube launches its Tik Tok rival You Tube Shorts initially in India		
		
	Sarah Perez

			@sarahintampa	 
		7 hours

YouTube launches its Tik Tok rival You Tube Shorts initially in India Sarah Perez @sarahintampa 7 hours

YouTube Shorts is a short-form video experience for creators to shoot short videos using mobile phones. In case you missed the headline, to compete with Instagram Reels, and a banned TikTok in India, YouTube is launching its own TikTok like addition to the platform-YouTube Shorts.

Treasury Secretary Steven Mnuchin on Monday confirmed a bid from Oracle concerning TikTok's American operations after the video-sharing app's parent ByteDance rejected a proposal from Microsoft.

At the time, India was TikTok's biggest foreign market, with an estimated 120 million users. Sound familiar? Yes, we have yet another TikTok competitor, this time from Google, after Instagram expanded Reels from the United States to India as well.

Like TikTok, the YouTube Shorts tool features a multi-segment camera to edit multiple video clips together, and will feature a library of songs to include as backing tracks for videos. "It will also have speed controls that will give the user flexibility to be creative with their performance and a timer and countdown to easily record hands-free", the blogpost said.

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Ahead of the rollout of YouTube Shorts, the video platform has added a row on the YouTube homepage designed for short videos. "We'll continue to add more features and expand to more countries in the coming months as we learn from you and listen to your feedback".

YouTube's latest product release comes as the U.S. tech firm Oracle confirmed that TikTok's owner ByteDance had formally proposed becoming a "trusted technology partner" in the US.

Trump effectively ordered the sale of the Chinese company's USA operations by September 20, after which the app would shut down.

India's government cited similar concerns when it banned the app in June.

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