Burger King recently unveiled a new logo which was inspired by the brand’s classic design
The new logo in particular may look familiar to long-time BK fans.
Here's what the Burger King of the future will look like.
It was said that new designs were made to reflect the improvements in Burger King's brand, including the elimination of preservatives in the food items it serves.
The bright colors in shades of brown, red and green are a nod to Burger King's flame cooking process and its use of fresh ingredients, the company said.
The refresh-which took close to two years to bring to life-is the first for Burger King in 20 years.
Not only is the new Burger King monogram logo a burger, it also contains the restaurant's initials.
The logo felt "old", he said, and was "from a time when the design characteristics were trendy".
The decision to remove artificial colors and preservatives comes in response to demand by consumers for healthier fast-food options. Apparently it is inspired by classic design.
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The new look is the first rebranding the chain has had since 1999. Signs on the restaurants, such as "Home of the Whopper" and the chain's "manifesto", starting with, "We believe real food tastes better", are written in the chain's custom font, called "Flame".
Next up is the brand's new packaging (which you can see at the top of the article!), which features bold colors and illustrations of ingredients that are giving us totally groovy vibes.
But others approved of the new branding, saying they liked it. "Today that's like table stakes for all brands".
Burger King will "flow through" the new designs, integrating them in as franchisees order new uniforms.
The brand redesign includes a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage, and decor, as well as social media, digital, and marketing assets.
"We love him the way he is, and he will continue to be weird", the company said in a release, according to Reuters.
"Given the current state of the world, the new identity feels warm and familiar", Douglas Sellers, executive creative director at global branding firm Siegel+Gale, which wasn't involved in Burger King's redesign, told CNN Business.
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